The Era of Propaganda as a Service Is Here.
A White Paper on Mass Narrative Engineering for Business
There is no such thing as a product.
Don’t ever think there is. There is only... story.
Most business owners think they’re in competition with other products and businesses.
They’re not. They’re in competition with other stories.
The businesses and marketers who realize this are the ones who can literally create product market fit (demand) rather than searching or waiting for it.
While most people hear “propaganda” and think of war time misinformation, deception, and government manipulation…the true meaning of the word is far less sinister, and far more powerful than you’ve been led to believe.
And with the attention economy reaching a saturation point with the widespread use of AI in marketing…propaganda is THE answer to a world flooded with content that no one cares enough to listen to and decreasing levels of consumer trust.
Marketing vs. Propaganda
Marketing is the organized effort to sell a product or service.
Propaganda is the organized effort to sell a narrative, idea, or belief system at scale.
Despite propaganda’s misunderstood meaning, it requires no deception, no lying, no misinformation.
Of course, it can absolutely be used in those unethical ways (I do not recommend).
But marketing is also used in those ways every day.
This difference between marketing & propaganda might seem small.
But it’s often the reason a business lives or dies in the market.
And whether you like it or not, propaganda is what controls the world through narrative storytelling.
With that said, reading the rest of this document will be a waste of your time if you find yourself in the overwhelming majority of people who are triggered and fearful about the concept of propaganda.
If you’re still on the fence, watch this short video.
Those who don’t figure out how to ethically implement propaganda in their business will very shortly find they no longer exist in the consumer mind while competitors with inferior products and services end up taking market share.
Proof of Propaganda: Torches of Freedom
In the 1920s, women smoking cigarettes in public was culturally unacceptable in the United States.
It was seen as un-ladylike and would be social suicide to be caught smoking as a woman.
Naturally, the tobacco companies did not like this as they were missing out on half the market for their products.
So The American Tobacco Company hired a man named Edward Bernays (nephew of Sigmund Freud by the way) to fix their limited market expansion.
Now traditional marketing would tell you to run more ads, buy product placement or celebrity endorsements.
While all of those certainly could have made some nominal progress, they all would have fallen short of what Bernays actually did.
As a propagandist, Bernays recognized he was in a narrative war and needed to change the prevailing culture narrative or any marketing efforts would be permanently handicapped.
So he devised a single campaign that would alter the course of the entire tobacco industry and the minds of an entire generation.
First, he identified an adjacent and growing cultural narrative in the United States that he could take advantage of: the women’s rights movement.
At this time, the movement was already gaining momentum so he decided to hire a group of women’s rights activists to stage a protest during one of the nation’s biggest parades in NYC.
During the protest, he instructed the women to simply light up cigarettes and begin smoking.
The brilliant propagandist he was, Bernays also tipped off the press that this would be happening so they were there ready to capture the moment.
As the press questioned the women, they told the reporters exactly what Bernays instructed them to: “these aren’t cigarettes…they’re torches of freedom.”
Thus, the “Torches of Freedom” propaganda campaign earned its name and fame while successfully opening up the tobacco market to the female demographic.
Women across the country now saw cigarettes not as a taboo vice, but as a vehicle to take back the power from the man and embrace their autonomy and womanhood.
Social taboo + growing social/political movement + guerilla campaign + press coverage = viral moment that reframed a cultural belief system
You’ll notice that this campaign was completely void of any particular brand name.
This is a cornerstone concept in the realm of propaganda.
The idea is to sell an idea, narrative, or belief system that organically (and inevitably) leads back to your business anyway.
Marketing Is Never Enough
Between my time as an MBA professor and over a decade as an entrepreneur, it’s become quite clear why most business owners are constantly on the hamster wheel of trying to fix, rebuild, or improve their marketing strategies…
After spending the last 3 years studying the hidden mechanics of cult brands, global consumerism, and corporate influence, I realized something unsettling:
It’s never the best product or service that wins.
It’s whoever has the best narrative.
This idea that you can simply ‘market your business more’ to get better results will always leave you with an incomplete marketing strategy that is fundamentally in conflict with human psychology.
You cannot “market” your way to a better business if you’re fighting a prevailing cultural or marketplace narrative.
So I’ve introduced the world to Propaganda as a Service (PaaS).
I created this new service category to help business owners escape the endless loop of marketing confusion, algorithm decay, and content creation fatigue.
I created this to give business owners with a proven offer a marketing & positioning strategy they can rely on for the next decade.
I created this for the business owners exhausted by broken marketing strategies that constantly need fixing.
I created this for business owners who want to create market demand & shape public opinion for their business and industry, ethically using propaganda.
If that’s you, here’s what it looks like to work with me:
Your Chief Propaganda Officer
For 90 days I’ll be installed in your business as your Chief Propaganda Officer where I will personally implement the Bureau’s “Mass Narrative Engineering” propaganda framework.
After reverse-engineering hundreds of successful propaganda campaigns throughout history, I developed the Mass Narrative Engineering (MNE) Framework—a systematic approach to ethical narrative control that transforms how your market perceives not just your business, but your entire industry.
The framework consists of four phases:
Phase 1: Intelligence & Reality Mapping Map the public mind and strategically position yourself within it to maximize influence and appeal while de-positioning your competitors.
Phase 2: Campaign Architecture Create the essential proof elements, strategic interventions, and technical infrastructure needed to establish and amplify your narrative.
Phase 3: Manufacture Omnipresence Establish a pervasive presence across multiple channels and touch points to reinforce your narrative and create a perception of widespread adoption.
Phase 4: Dissemination & Amplification Execute your content and guerrilla strategies with precision, analyze performance in real-time, and dynamically optimize for maximum impact and narrative reinforcement.
Unlike traditional marketing that fights for attention in crowded spaces, MNE creates entirely new categories of thought—positioning your business as the only logical choice.
By the end, you’ll walk away with:
01 A Complete Propaganda Strategy
This propaganda strategy will be what informs your marketing for the next decade.
From in-depth market research, designing your Cult Operating System, guerilla marketing campaigns, developing your narrative thesis, and much more.
This will be your north star for everything you do in your business moving forward. Nothing left to guess.
02 Your Blue Ocean Positioning Strategy
You’ll now have a crystal-clear “category of one” that puts you in a league of your own in the mind of your ideal customer.
Nailing this will fix your positioning, messaging, and ultimately render your competitors obsolete because you’ll be seen as the only one doing what you do and how you do it.
03 Full Backend Systems & Infrastructure Buildout + Software
I provide you with a year of access to an all-in-one business software where I will build out all of the necessary funnels, automations, email sequences, and business infrastructure that will reinforce your propaganda narrative 24/7.
And yes, this would mean I’d handle your copywriting for things like sales pages and emails.
04 Personalized AI Consultants & Clones
As a former professor of innovation, I have deep experience with applying artificial intelligence tools in a business setting.
Within our first few days of working together you’ll receive a private AI consultant custom-designed for your business and my propaganda strategies.
Later on, I will build you a variety of AI clones as needed which may include photographic clones, voice clones, copywriting clones, and even a video clone. These will allow you to scale your content creation with minimal time investment.
05 Organic and Paid Content Strategy
I’ll put an end to content blocks by providing you everything you need to never run out of content ideas or be confused about your content strategy.
More importantly, I’ll develop a strategy that actually works with the lifestyle you want to live. So if you don’t even like content creation, I’ll have that covered. If we run ads, I’ll set all that up for you.
06 Lifetime Access to Future Proof Marketers
Bring me on as your CPO and you’ll also unlock complimentary lifetime access to my private mastermind, Future Proof Marketers.
This means you’ll have access to every program / training I have created and will create + ongoing live coaching calls + the growing AI Agent Library + a ton more.
Summary
This is the most DFY service I offer where I handle everything as far as strategy and building the infrastructure so by the time I’m done you have the systems and strategy in place and all you have to do is execute the plan.
You’re essentially bringing me on as your dedicated marketer + copywriter + funnel builder + ad agency + PR agent + consultant.
Most importantly you’ll transition from marketing that feels forced, salesy, and desperate to positioning yourself as a true market leading authority that effortlessly turns complete strangers into repeat and high ticket customers that are genuinely happy to pay for what you offer.
Similar to work I’ve been doing with global thought leader 19Keys since 2021, your primary role in this engagement is to approve the deliverables I bring you, provide any information or files I may need, and then execute the content strategy I hand you on a silver platter.
This is NOT for beginners.
If you’re still figuring out what you want to offer or how you can help people…a better place to work with me is inside Future Proof Marketers or grabbing my Mass Narrative Engineering program.
But if you’re looking to…
Create market demand or a go-to-market strategy for your product
Control and influence public opinion for your personal brand or business
Raise capital for your business
Build a cult-like loyal following of happy-to-pay customers
Establish your “category of one” and deposition competitors
Repair, prevent, or eliminate negative publicity
Become a thought leader or authority figure in your industry
Scale, close deals easier + faster than ever, and permanently solve your marketing issues…
Let’s talk.
And if needed, we do have an internal financing team that can get you the capital to work with me.
Due to the intensive, strategic nature of this work, I limit myself to working with only 4 clients at any given time. This ensures each engagement receives the focus and expertise required for market-shifting results.
The question isn’t whether you need a propaganda strategy—it’s whether you’ll implement one before your competition does.
What happens after our 90 days together?
After our 90 days, we’ll have a conversation about how we want to move forward.
You can choose to take what I’ve built and run with it on your own or with your team.
Or you can keep me on as your Chief Propaganda Officer on a monthly retainer + revenue share.
We’ll explore what that looks like as we near the end of the engagement.
Ready to Control Your Market’s Narrative?
The entrepreneurs and marketers who understand this distinction between marketing and propaganda will shape the next decade. Those who don’t will keep wondering why their marketing feels harder and costs more every year.
To explore working together, let’s talk: https://cal.com/jaredtross/propaganda-strategy.
They say it’s the winner who writes the history books…
But in business, it’s the writer that becomes the winner.
So the only question is…would you like to be the writer of your industry?
Godspeed,
Jared T. Ross
Chief Propaganda Officer
Bureau of Propaganda Intelligence